Recordings from the people who build the model.
Attribution, measurement and AI traffic, argued with data. Watch any session on demand.
All sessions
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How fragmented measurement distorts budget decisions, and how one calibrated view fixes it.
A report for marketing leaders on where measurement, budgets and returns are heading.
How customers move from their first interaction to the purchase, in a co-hosted session.
The story of Astratex, Ovečkárna and Grizly: what happens when three ecommerce brands change how they attribute.
Double counting, undervalued upper-funnel campaigns, and what they do to your metrics.
Accurate measurement when customers switch devices and third-party cookies are gone.
Budget planning and campaign impact, argued by practitioners from both sides.
What GA4 data-driven attribution does and does not see.
How Roivenue models views on Meta and the other walled gardens that do not share impression data.
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45 minutes with a consultant. You leave with a summary for Finance and your price.