An attribution model you can open and check.
Two journeys can look identical and tell different stories. Roivenue's AI model is trained on your own customer paths, gives each touchpoint the share it earned and shows the work, so Finance can follow every number back to the orders.
45 minutes on relevant demo data. No preparation needed.
How the model assigns credit
The model learns from your own site's journeys: visits, clicks and views, and which of them led to a conversion.
It estimates how much each touchpoint raised the chance of converting, from more than 10 behavioural parameters such as session length and pages viewed.
Each touchpoint gets credit in proportion to that impact, so a long browsing session earns more than a one-page bounce.
Same channel, different impact
A click that leads to nine pages and an add to cart is worth more than a click that bounces. The AI model sees the difference; a rule-based model gives both the same share.
- More than 10 behavioural parameters per touchpoint.
- A recurrent neural network trained on your own data.
Your dimensions, every conversion type
The model works at touchpoint level for several conversion types at once, so orders, leads and sign-ups are attributed together, and every report can be cut by channel, campaign, creative or your own dimensions.
- Several conversion types with their own values.
- Custom dimensions from your campaign naming.
A number Finance can follow
Every attributed euro traces to the orders and touchpoints that earned it, and the channel totals add up to the revenue you booked.
- Methodology documented in full.
- Models side by side on the same paths.
Each platform’s own report€3.35M
Roivenue, every order once€2.10M
Attribution model questions
No. The model's settings are documented, every share traces to the touchpoints that earned it, and Raw Path Export puts the attributed paths in your own warehouse.
Yes. Run linear, first touch, last touch or custom models with their own journey rules, credit split and lookback, side by side on the same paths.
Yes. Custom touchpoint weights can be set for any source, medium or campaign.
Roughly 100 to 200 conversions a month or more, so the model has enough to learn from.
See it on relevant demo data.
45 minutes with a consultant. You leave with a summary for Finance and your price.