Stop cutting the campaigns that feed the rest.
Last-click rewards the campaign that closes and punishes the ones that start the journey. Roivenue gives every campaign its share, including the views nobody clicked, so you scale the right ones.
45 minutes on relevant demo data. No preparation needed.
last click. Last click gives them €0.
Three things you will do differently next week
Know where the next €20K pays back
The Budget Optimizer fits a response curve to every channel and campaign. You see where spend still earns more than it costs, and where it has flattened out.
- Response curves fitted on your own attributed data.
- A recommended split for the same budget, free in every plan.
- You make the change; Roivenue never touches your ad accounts.
See each campaign the way the model does
Roivenue puts attributed ROAS next to last click for every campaign, so you know which ones last click undersells before you cut them.
- Last click and Roivenue numbers side by side, per campaign.
- No weekly spreadsheet to rebuild by hand.
Display and video, measured on our pixel
Place the Roivenue impression pixel in your DSP or ad server and programmatic views join the same customer paths as your clicks.
- Views and clicks in one path, across devices.
- No third-party cookies needed for the pixel.
While spending a big portion of budget on social media and display, the ability to attribute impressions from Walled Garden platforms is crucial to all our brands.
Questions from people in your seat
Cost and campaign data refresh every night, and the model sees yesterday's orders the next morning.
Channel, campaign and creative level, plus any custom dimension you define from your campaign naming.
No. The Budget Optimizer recommends; you or your agency make the change in the platform.
It will. Meta counts every conversion it touched. Roivenue counts each order once and splits it across all channels, so the two numbers answer different questions, and you can see both side by side.
Roughly 100 to 200 conversions a month or more, so the model has enough to learn from.
See it on relevant demo data.
45 minutes with a consultant. You leave with a summary for Finance and your price.