The best analytics, optimization & attribution suite for ecommerce
All your marketing data in one place to save time.
AI-powered attribution to show the truth.
Predictive analytics to maximize your revenue and profit.
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Packed with features to help you increase marketing ROI
See the whole marketing picture
All your marketing data can now be in the same place. There’s no longer any need to switch between various systems to evaluate marketing performance.
Just set the date range, choose granularity and pick the desired attribution model.
Access any advertising measure in two clicks
Choose up to three metrics or KPIs and examine mutual relationship. Easily compare performance with previous periods or custom date ranges.
Understand where success is coming from, monitor impact of changes and expose underperforming touchpoints.
Zoom in on the details
Discover how totals break down into their individual components. Analyze performance metrics and KPIs across dimensions to uncover actionable insights.
Choose between last-click, time-decay and data-driven attribution models to get your desired view.
Customize your dimensions and metrics
Create custom dimensions or metrics to collect and analyze the data that matters to your business.
Aggregate or filter data by dimensions to easily track performance across channels and campaigns.
Know each channel's attribution
Our brand new attribution model is based on artificial intelligence and recurrent neural networks (RNN).
This new technology is more nimble and accurate than previously introduced methods like Markov chains and game theory.
Get recommendations for effective budget allocation
Our AI-based predictive model tells you how to identify over and undersaturated channels, and reallocate ad budget for maximum performance.
PRO tip: Configure Budget Optimizer for profit or revenue maximization in accordance with your marketing goals.
Have your data where you need it
We hate data silos. That’s why ROIVENUE makes it easy to export your marketing data for analysis, reporting and visualisation.
Get fresh, up-to-date data, automatically exported to a spreadsheet or database. We support Google Sheets, MSSQL, MS Azure Blob Storage, CSV and JSON.
Track performance against KPIs
Set targets for your key marketing metrics. ROIVENUE will automatically track the performance against your goals on a daily basis.
Our dashboard shows over and underperformance, so you immediately know what works, as well as what needs fixing.
As versatile as your diverse analytics needs
Any dimension
Slice and dice your data using built-in dimensions. Or, create custom ones to get exactly the level of detail your need.
Revenue & profit
Whether your business objective is revenue or profit, you can easily track and optimize both with ROIVENUE.
The right KPIs
Choose the metrics that are most important to your performance. Easily create calculated ones.
See ROIVENUE in action
What makes ROIVENUE 2.0 the best analytics, attribution & optimization suite for ecommerce
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Roivenue 2.0
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Roivenue 1.0
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Google Analytics
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Data integration
Advertising data (incl. costs) from all platforms in one place
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Yes | Yes | - |
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Net revenue tracking
Automatic deduction of duplicated or cancelled orders and returns through integration with internal systems
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Yes | Yes | - |
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Gross profit tracking
Integration with internal systems to import COGS (cost of goods) and matching with conversions from analytics
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Yes | Yes | - |
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Cross-channel attribution
Credit for conversions assigned to touchpoints according to their real contribution
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Yes | Yes | Yes |
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AI-powered attribution
Attribution modeling based on machine learning algorithms
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Yes | - | Yes |
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Touchpoint-level attribution
Attribution modeling on campaign, ad group and custom dimension level
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Yes | - | - |
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Connectors for ad platforms
Built-in connectors to automatically import marketing data from ad platforms
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Yes | Yes | - |
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Unsampled data
Raw and unsampled data for any number of sessions
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Yes | Yes | - |
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Data granularity
Daily, weekly, monthly and custom date ranges
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Yes | - | Yes |
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Custom dimensions & metrics
Allows for creation of custom dimensions and calculated metrics
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Yes | Yes | Yes |
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Budget optimization
Predictive modeling to assess impact of budgetary changes on revenue and profit
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Yes | Yes | - |
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Marketing plans
Tracking performance of selected metrics against set KPIs
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Yes | Yes | - |
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Data exports
Public API for data exports and BI integrations
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Yes | Yes | Yes |
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Human technical support
Experienced tech expert ready to help troubleshooting potential issues
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Yes | Yes | - |
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Independence
Attribution provider not owned by an agency, DSP or ad exchange
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Yes | Yes | - |
Start improving marketing ROI today
Give us a call (+ 420 774 140 220) or book a live demo.
Our product expert will show you how easy it is to start increasing ROI with the right tool.
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