The best analytics, optimization & attribution suite for ecommerce

All your marketing data in one place to save time.
AI-powered attribution to show the truth.
Predictive analytics to maximize your revenue and profit.

Packed with features to help you increase marketing ROI

Dashboard dashboard
Process explorer equalizer
Dimension explorer donut_large
Dimensions & Metrics drive_file_rename_outline
AI Attribution attribution
Budget Optimizer ads_click
Data Exports mediation
Marketing Plans edit_note
Dashboard

See the whole marketing Picture

All your marketing data can now be in the same place. There’s no longer any need to switch between various systems to evaluate marketing performance.
Just set the date range, choose granularity and pick the desired attribution model.

Process explorer

Access any advertising measure in two clicks

Choose up to three metrics or KPIs and examine mutual relationship. Easily compare performance with previous periods or custom date ranges.
Understand where success is coming from, monitor impact of changes and expose underperforming touchpoints.

Dimension explorer

Zoom in on the details

Discover how totals break down into their individual components. Analyze performance metrics and KPIs across dimensions to uncover actionable insights.
Choose between last-click, time-decay, and data-driven attribution models to get your desired view.

Dimensions & Metrics

Customize your dimensions and metrics

Create custom dimensions or metrics to collect and analyze the data that matters to your business.
Aggregate or filter data by dimensions to easily track performance across channels and campaigns.

AI Attribution

Know each channel's contribution

Our brand new attribution model is based on artificial intelligence and recurrent neural networks (RNN).
This new technology is more nimble and accurate than previously introduced methods like Markov chains and game theory.

Budget Optimizer

Get recommendations for effective budget allocation

Our AI-based predictive model tells you how to identify over and undersaturated channels, and reallocate ad budget for maximum performance.
PRO TIP: Configure Budget Optimizer for profit or revenue maximization in accordance with your marketing goals.

Data Exports

Have your data where you need it

We hate data silos. That’s why ROIVENUE makes it easy to export your marketing data for analysis, reporting and visualisation.
Get fresh, up-to-date data, automatically exported to a spreadsheet or database. We support Google Sheets, MSSQL, MS Azure Blob Storage, CSV and JSON.

Marketing Plans

Track performance against KPIs

Set targets for your key marketing metrics. ROIVENUE will automatically track the performance against your goals on a daily basis.
Our dashboard shows over and underperformance, so you immediately know what works, as well as what needs fixing.

As versatile as your diverse analytics needs

Any dimension

Slice and dice your data using built-in dimensions. Or, create custom ones to get exactly the level of detail your need.

Revenue & profit

Whether your business objective is revenue or profit, you can easily track and optimize both with ROIVENUE.

The right KPIs

Choose the metrics that are most important to your performance. Easily create calculated ones.

What makes ROIVENUE 2.0 the best analytics, attribution & optimization suite for ecommerce

Roivenue 2.0
Roivenue 1.0
Google Analytics
Data integration
help
Advertising data (incl. costs) from all platforms in one place
done
done
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Net revenue tracking
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Automatic deduction of duplicated or cancelled orders and returns through integration with internal systems
done
done
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Gross Profit Tracking
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Integration with internal systems to import COGS (cost of goods) and matching with conversions from analytics
done
done
done
AI-powered attribution
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Attribution modeling based on machine learning algorithms
done
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done
Cross-channel attribution
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Credit for conversions assigned to touchpoints according to their real contribution
done
done
done
Touchpoint-level attribution
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Attribution modeling on campaign, ad group and custom dimension level
done
-
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Connectors for ad platforms
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Built-in connectors to automatically import marketing data from ad platforms
done
done
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Unsampled data
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Raw and unsampled data for any number of sessions
done
done
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Data granularity
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Daily, weekly, monthly and custom date ranges
done
-
done
Custom dimensions & metrics
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Allows for creation of custom dimensions and calculated metrics
done
done
done
Budget optimization
help
Predictive modeling to assess impact of budgetary changes on revenue and profit
done
done
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Marketing plans
help
Tracking performance of selected metrics against set KPIs
done
done
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Data exports
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Public API for data exports and BI integrations
done
done
done
Human technical support
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Experienced tech expert ready to help troubleshooting potential issues
done
done
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Independence
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Attribution provider not owned by an agency, DSP or ad exchange
done
done
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Roivenue 2.0
Data integration
done
Net revenue tracking
done
Gross Profit Tracking
done
AI-powered attribution
done
Cross-channel attribution
done
Touchpoint-level attribution
done
Connectors for ad platforms
done
Unsampled data
done
Data granularity
done
Custom dimensions & metrics
done
Budget optimization
done
Marketing plans
done
Data exports
done
Human technical support
done
Independence
done
Roivenue 1.0
Data integration
done
Net revenue tracking
done
Gross Profit Tracking
done
AI-powered attribution
-
Cross-channel attribution
done
Touchpoint-level attribution
-
Connectors for ad platforms
done
Unsampled data
done
Data granularity
-
Custom dimensions & metrics
done
Budget optimization
done
Marketing plans
done
Data exports
done
Human technical support
done
Independence
done
Google Analytics
Data integration
-
Net revenue tracking
-
Gross Profit Tracking
done
AI-powered attribution
done
Cross-channel attribution
done
Touchpoint-level attribution
-
Connectors for ad platforms
-
Unsampled data
-
Data granularity
done
Custom dimensions & metrics
done
Budget optimization
-
Marketing plans
-
Data exports
done
Human technical support
-
Independence
-

Start improving marketing ROI today

Schedule a live demo and our product expert will demonstrate how to begin increasing your marketing ROI with ROIVENUE.

Marketing Attribution

ROIVENUE™ is a leader in data-driven marketing attribution. With our attribution models and Budget Optimizer™, it is easy to make sense of your marketing data, assess each channel’s effectiveness and allocate your marketing budget efficiently.

Budget optimizer

Spend your money where it pays off. With the Roivenue budget optimizer, the decision making process of budget allocation will become easier than ever before.