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Role

Product

Solutions

Features

Future-proofed Marketing Attribution for complex customer journeys

Increase profits with comprehensive insights across all funnel stages; crafted for the complexity and scale of large brands.

Roivenue's multi-touch attribution visualizes customer journeys, collects data across touchpoints, and provides detailed insights
House
Škoda Auto
Publicis Groupe
UPC
Vodafone
Sazka

Holistic Methodology

Roivenue's Impressions Measurement, AI Cross-device Tracking, and AI Attribution for GDPR-compliant analytics

Impressions Measurement

Reveal the ROI of any display, video, or brand campaigns. Our advanced analytics drive upper-funnel success.

Cross-device Tracking

Roivenue Measurement with AI enables reliable cross-device tracking with full GDPR compliance.

AI-Driven Attribution

Separate high-performing ads from the noise. We utilize behavioral data and advanced AI to reveal what drives results.

Holistic Methodology

Impressions Measurement Even in Walled Gardens

Reveal the ROI of any display, video, or brand campaigns. Our advanced analytics drive upper-funnel success.

Cross-device tracking with icons for tablet, mobile, and notebook

Cross-device Tracking

Roivenue’s pixel and patch-stitching algorithm enable reliable cross-device tracking with full GDPR compliance, revealing the complete customer journey.

Graph with icons connecting Facebook, Instagram, Youtube, Snapchat

AI-Driven Attribution

Separate high-performing ads from the noise. We utilize behavioral data and advanced AI to reveal what drives results.

Driving results for international brands

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The luxury closet company logo on a transparent background

Increase in Roi

0 %
House company logo on a transparent background

Increase in Display Revenue

0 %
AXA company logo on a transparent background

ROI Increase from Affiliates

Don't take our word for it - see it in 2 minutes

Do you keep up with the evolution of Marketing Measurement?

Challenge
Privacy changes and cookie restrictions limit your visibility into website traffic.
Challenge
Measuring the impact of brand-awareness and video campaigns is a challenge in GA4.
Challenge
It's hard to make informed decisions when everyone's data tells a different story.
Challenge
Are you comfortable making marketing decisions based on data you don't fully understand?

Do You Keep Up with the Evolution of Marketing Measurement?

Challenge:

Privacy changes and cookie restrictions limit your visibility into website traffic.
Solution Solve missing cookies with Roivenue's cookie-less measurement which offers comprehensive coverage for over 95% of your site traffic, delivering full-spectrum performance insights in compliance with GDPR regulations.

Challenge:

Measuring the impact of brand-awareness and video campaigns is a challenge in GA4.
Solution Roivenue AI Model integrates impressions and views from all major ad platforms including social media platforms, making budget decisions a seamless process.

Challenge:

It's hard to make informed decisions when everyone's data tells a different story.
Solution We automatically gather and unify your data, creating a singular, reliable source for all your marketing reports, enabling seamless sharing across stakeholders.

Challenge:

Are you comfortable making marketing decisions based on data you don't fully understand?
Solution At Roivenue, we stand firm in the belief that your data belongs to you. Hence, we commit to full transparency, explaining precisely how we handle your data at each step of the process.

Roivenue features at a glance

Ad Platforms

Link all your advertising data with Roivenue. We gather everything from costs and impressions to clicks, offering a comprehensive view of your marketing efforts. This information is also utilized to assess the impact of impressions.

Web Traffic

Roivenue Measurement prioritizes privacy with its cookieless tracking solution. We collect reliable first-party data on your site for accurate user and conversion tracking. This GDPR-compliant approach works across browsers and devices, future-proofing your marketing insights.

Backend Data

Explore the profitability of your marketing efforts, examining campaign margins as well as returned and canceled orders, providing a deeper insight into your marketing efficiency.

Harmonization & Integration

Dealing with data from disparate sources is a complex issue. We simplify this by consolidating all your data into a unified view across marketing channels. It’s your call whether to use this integrated perspective for strategic planning or to dive into the details down to the creative level.

Impressions

Every marketer understands the value of upper-funnel campaigns, but quantifying their impact has traditionally been a challenge. Roivenue changes the game by incorporating impressions from walled gardens as well as DSP’s and assessing their contribution to overall revenue.

Cookieless data

Internet privacy has become a major concern in recent years, prompting changes in legislation and policies from giants like Apple and Google. Despite these shifts, Roivenue's measurement capabilities remain robust, tracking nearly all users across sessions and devices while adhering to the latest privacy standards.

Identity Resolution

After gathering comprehensive data, Roivenue's proprietary AI matching model links impressions, site visits, and cross-device user behavior. This creates detailed user journey maps, even when ad blockers are present. Our process is transparent, giving you full control over the setup.

AI Driven Attribution & Integration

Possessing detailed customer journey data is just the start. Determining which campaigns genuinely influence purchase decisions is crucial. Roivenue also leverages behavioral on-site data to identify impactful touchpoints, distinguishing effective campaigns from those that merely drain your budget.

Imports to Ad Platforms

Roivenue simplifies your workflow by allowing the direct import of modeled data into ad platforms. This seamless process ensures that channel specialists receive comprehensive Roivenue analytics instantly, enabling smarter, data-driven decisions across all channels.

Actionable Reports

Roivenue's dynamic reporting capabilities let you slice the data in numerous ways, from assessing individual ad performance to evaluating your business's long-term trajectory. Our configurable dashboards are designed to cater to everyone, from the CMO to the channel specialist, ensuring tailored insights that drive strategic action.

Exports from Roivenue

Adhering to our belief that "Your data is yours," Roivenue facilitates the export of all your data to a broad spectrum of destinations, including Microsoft Azure, Amazon S3, Google BigQuery, and more. Unrestricted in how you can leverage your data, we promote deeper analysis and provide expert advice from our specialized data consultants to maximize your data's value.

Insights we can't get elsewhere

Read why Marketers choose Roivenue

Who uses Roivenue

CMO/Head of Digital
Performance Manager
Data Analyst
CMO/Head of Digital
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Performance Manager
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Data Analyst
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Increase your ROI by 15%

Read our success stories to learn how.
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