Find where the next €10K still pays back.
See where more spend stops paying, and get the split that earns the most from the same budget.
Google Ads would bring back €11K.
The planning meeting runs on averages.
ROAS tells you what a channel returned on everything you spent. The decision on the table is about the next euro, and the average hides it.
Every platform rep says the answer is more budget with them.
Each one reports its own ROAS, and each one looks worth scaling.
We split next quarter the way we split the last one, plus ten percent.
Last year's split is the safest number in the room, so it becomes the plan.
Finance asked what another €50K would bring. Nobody could say.
An average cannot answer a question about the next euro.
Drag the spend. Watch the next euro.
On a demo curve, move a channel's quarterly spend and read what the next euro brings back. The average barely moves while the return on the next euro falls. Your own curves come from your attributed data after onboarding.
See it on relevant demo data →How the Budget Optimizer works
Every channel's revenue comes from Roivenue attribution, including views nobody clicked.
A response curve per channel shows where spend still pays back and where it flattens.
For the budget you set, it finds the split with the highest expected attributed revenue. You make the change.
What you take into the meeting
The same budget, split differently
Every channel has a point where the next euro earns less than it costs. The optimizer moves spend from the channels that have flattened to the ones that still pay back, and shows the expected result per channel.
- Curves per channel and campaign, fitted on your own attributed data.
- Periods with anomalies can be excluded before fitting.
One page for the planning meeting
The move, the expected result and the reasoning fit on one page you can hand to Finance, from the same model as your monthly report.
- Same budget, better split.
- Free in every plan. No extra licence.
The move
Roivenue’s data-driven attribution analysis has significantly altered our approach to measuring channel effectiveness. By reallocating our budget based on these insights, we’ve noticed a gradual improvement in overall performance.
Is the Budget Optimizer for you?
It pays off when there is budget to move and history to learn from. If the right-hand column describes you, save yourself the call.
A good fit
- You run three or more paid channels and move budget between them
- You plan spend per quarter or per month, and someone has to defend the split
- Your conversions happen online, roughly 100 to 200 a month or more
- Your spend per channel has moved over time, so there is something to fit a curve to
Not yet
- One or two channels. There is little to reallocate between
- You want bids and budgets changed automatically. Roivenue recommends; it never touches your ad accounts
- Spend per channel has not moved in a year. A curve needs spend at different levels to learn from
Book a 45-minute budget review.
Bring your channel list and last quarter's split. We show you the Budget Optimizer on relevant demo data and tell you what it would take to run it on your numbers.
- 0 to 15 minYour split today. Your channels, your budgets and how the split gets decided now.
- 15 to 35 minThe optimizer on relevant demo data. Response curves, the recommended split and the one-page plan for Finance.
- 35 to 45 minWhat it takes on your own data. Connectors, the history you have, and a written onboarding plan.
Book your budget review
Three fields and one optional question.
Request sent
A consultant will reply to to arrange the demo.
It has no licence of its own. It comes with every Roivenue plan, from €999 a month, next to multi-touch attribution, R-AI and the connectors. Your price is set by your site traffic, never by your ad spend.
See plans and pricing →Questions before the budget review
No. It recommends a split; you or your agency make the change in the ad platforms.
No. It is included in every plan, from €999 a month. See pricing.
Each platform credits itself for every order it touched, so their numbers overlap and add up to more than you sold. The curves are fitted on Roivenue attribution, where every order is counted once.
The curves are fitted on attributed spend and revenue per channel, so the more your spend has varied over time, the more a curve can tell you. In the first call we tell you what your setup needs.
Yes. Set the total and it recommends the split for that amount.
Yes. Periods with anomalies can be excluded before the curves are fitted.
Curves can be fitted per channel and per campaign.