Measurement self-audit
Is your paid media measurement actually working?
Platforms over-count conversions and their windows clash. Three numbers show how much of your budget is steered by data you can verify. It takes about a minute.
1Your setup2Three numbers3Results
Tell us about your setup
No numbers yet. Just your channels and how long people take to buy.
Three numbers from the last 30 days
Pull them from your dashboards. Ballpark figures are fine: this is a directional check.
GA4, Reports, Acquisition, Traffic acquisition. Filter session medium to cpc, paid-social, paidsocial and ppc, and read the Conversions column.
Google Ads plus Meta Ads Manager plus any others. Do not deduplicate: that is the point.
All paid channels together. Used to estimate how much budget follows conversions your analytics never saw.
Measurement health score, 0 to 100
Where your measurement has gaps
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How these numbers are calculated
- Overlap ratio
- Platform conversions divided by GA4 conversions. 1.0 means they agree; 1.6 means the platforms claim 60% more than GA4 saw from the same paid traffic.
- Unverified share
- Platform minus GA4, divided by platform: conversions the platforms claim that your own analytics has no record of.
- Spend at risk
- Unverified share times monthly spend: budget steered, proportionally, by signals you cannot verify.
- Score
- A fixed scale on the overlap ratio: below 1.05 scores 96, above 3.0 scores 6. Minus 3 with display or remarketing above 1.5, minus 2 with Performance Max above 1.3.
- GA4 is not the truth either
- It sees clicks, not ad views, so it undercounts channels that work before the click. The gap shows how far the platforms drift from a neutral count, not the exact answer.
See where your budget goes
See what your attribution misses →45 minutes with a consultant on relevant demo data: every order counted once and split across clicks and ad views, and what that changes in the plan.
Teams that stopped trusting the self-grades
It turned out that we looked at Facebook very strictly from a performance marketing perspective. Roivenue showed that some activities on social media have a greater impact on the purchasing process than we thought. This led us to change our tactics.
Filip CernyCMO, Audiopartner (Kytary)
While spending a big portion of budget on social media and display, the ability to attribute impressions from Walled Garden platforms is crucial to all our brands.
Jan VancuraSenior Online Marketing Manager, Sazka, member of Allwyn International
See it on relevant demo data.
45 minutes with a consultant. You leave with a summary for Finance and your price.