Know which channels bring customers who come back.
Last-click tells you which channel took the last order. Roivenue tells you which channels win new customers, what they cost, what they are worth after returns and who buys again.
45 minutes on relevant demo data. No preparation needed.
after the returnThe Google Ads non-brand customer: €118Last click credits Meta: €46
What online retailers use Roivenue for
Brand search re-sells. Prospecting wins.
Roivenue splits every channel's orders into new and returning customers, so you see who actually grows the base and who harvests it.
- New and returning per channel and campaign.
- Cohorts: CAC and CLV by channel, campaign or your own dimension.
ROAS after returns
With the transaction feed, returns and cancellations come into the model, so a channel that sells what comes back stops looking like a winner.
- Margin ROAS per channel and campaign.
- Orders matched to what was kept.
The ads they were shown before they searched
Many shoppers are shown your Meta or TikTok ads days before they search your brand. Synthetic Impressions put those views back into the path.
- Views and clicks in one customer path.
- Substantially more touchpoints than cookie-only tracking.
Another online storeBelami
It equips us with the knowledge to make informed decisions and enables us to confidently expand and invest in channels we had previously approached with caution.
Questions from online retailers
Roivenue measures the visits and orders on your own site with its tracking script, so it works with any store platform where your team can place a tag.
Yes. Cohorts show CAC and CLV by channel, campaign or any custom dimension, for new and returning customers.
Through the transaction feed add-on: order-level data from your backend with returns, cancellations and margin.
Yes. Markets become a dimension, so you compare channels per market in one account.
Roughly 100 to 200 conversions a month or more, so the model has enough to learn from.
See it on relevant demo data.
45 minutes with a consultant. You leave with a summary for Finance and your price.