Pay affiliates for the players they bring, not the ones they catch.
Affiliates, paid search and social all claim the same first deposit. Roivenue credits each deposit once, so you see which partners bring new players and which collect commission on players who were already coming.
45 minutes on relevant demo data. No preparation needed.
What gaming and lottery brands use Roivenue for
Check every affiliate against real contribution
Roivenue sets each partner's commission next to the first-time deposits it actually drove. Some partners are your best source of new players; some mostly catch players on their way to deposit.
- Cost per attributed FTD per partner.
- Coupon and cashback sites judged on what they add.
Social and video, measured on your terms
Lottery and gaming brands spend heavily in walled gardens. Synthetic Impressions model the ad views that never got a click from your connector data, and give them their share of each first deposit.
- Modelled from your connector data, one walled garden at a time.
- Meta, YouTube, TikTok, Snap and Pinterest.
Value players, not just deposits
Cohorts show what the players from each channel are worth over time, so you stop buying cheap first deposits that never come back.
- CAC and player value by channel and campaign.
- New and returning kept apart.
Not only is it saving us a huge amount of time on data collection and preparation, it’s also enabling us to analyze our online data in a way that would otherwise be very difficult and costly.
Questions from gaming and lottery brands
Yes. FTDs, registrations and later deposits can each be attributed as their own conversion type with their own value.
Like any other channel. Each affiliate click takes its share of the deposit, next to the ads that came before it, so commission can be compared with real contribution.
Roivenue is ISO 27001 certified, GDPR compliant and hosted in the EU, with three consent modes for visitors.
Yes. Brands and markets become dimensions, or separate accounts under one login.
Allwyn and Sazka are among the lottery and gaming brands on Roivenue.
See it on relevant demo data.
45 minutes with a consultant. You leave with a summary for Finance and your price.