Tracking that runs on your domain, not someone else's.
Ad platforms and free analytics measure you with their own pixels. Roivenue Measurement records visits, clicks and orders on your own domain and sends them only to Roivenue, so the data behind your attribution is yours.
45 minutes on relevant demo data. No preparation needed.
How first-party tracking works
The Roivenue script records visits, clicks and orders on your own domain. You can also send the same events from your server.
Each visitor is measured in one of three modes: Full Tracking, Anonymous Mode or Exclude from Tracking.
The visits become customer paths, joined across devices by Path Stitching and credited by the attribution model.
Consent handled per visitor
Each visitor is measured according to their consent: in full, in anonymous mode, or not at all, depending on the consent mode you choose.
- Three consent modes: Full Tracking, Anonymous Mode and Exclude from Tracking.
- GDPR compliant by design.
In the browser or from your server
Most clients start with the script. Where a backend already knows the order, it can send events to Roivenue directly, and both arrive as one set of paths.
- Your choice, per event type.
- One set of paths either way.
Impressions on our own pixel
For display and video bought through a DSP or ad server, the Roivenue impression pixel records each impression on our own endpoint, so views join the same paths as clicks.
- No third-party cookies needed for the pixel.
- Available as an add-on on any plan.
First-party tracking questions
No, it runs alongside. GA4 keeps doing web analytics; Roivenue Measurement feeds the attribution model with visits recorded on your own domain.
No. The script works on your domain as it is. A subdomain you own, such as track.yourbrand.com, is an option for teams that want tracking fully under their own name.
Yes. Your backend can send events to Roivenue directly, next to or instead of the script, and they become the same customer paths.
Their visits are measured in anonymous mode without identifying them, or excluded entirely, depending on the consent mode you choose.
Roivenue reads the campaign parameters and click IDs on the landing page, and adds its own click ID to your Meta ads automatically.
See it on relevant demo data.
45 minutes with a consultant. You leave with a summary for Finance and your price.