Attribution, your MMM and your experiments in one set of numbers.
Attribution sees every digital touchpoint. Your marketing mix model sees TV, offline media and seasonality. Experiments show what is causal. Roivenue UMM puts the three into one model, so every channel is measured the way it deserves.
45 minutes on relevant demo data. No preparation needed.
of numbers
one number from all three.
How UMM is built
Bring your marketing mix model from any provider and map its variables to your attribution data, including offline media and factors such as seasonality or weather.
Feed in lift tests and controlled experiments, so the model is checked against real-world results.
UMM results appear in every Roivenue report and export, and in Power BI, Tableau or Looker Studio.
Campaign detail inside your mix model
MMM works at channel level. UMM adds the granularity of attribution, so a channel total splits into the campaigns and tactics that earned it.
- Several UMM models side by side.
- Each channel configured on its own rules.
One UMM number in every report
UMM results appear in every Roivenue report and export, so Meta carries the same number wherever your team reads it.
- Every Roivenue report and export.
- Calibrated with your lift tests and experiments.
channel='Meta' umm_revenue=780000UMM questions
No. Roivenue imports MMM results from any provider. ScanmarQED, Roivenue's parent company, builds marketing mix models as software and as a consulting service.
MMM is one of its inputs. UMM combines it with multi-touch attribution and experiments in one model, so the long-term and offline view sits next to campaign-level detail.
Typically a couple of days after you share data access, and faster when your MMM is ready to import.
Yes. UMM results are in every Roivenue report and export, and work in Power BI, Tableau and Looker Studio.
See it on relevant demo data.
45 minutes with a consultant. You leave with a summary for Finance and your price.