Credit the ads people see but never click.
Most buyers saw your video or social ad days before they searched, and never clicked it. Last-click gives those views nothing. Roivenue puts them back into the customer path, so upper-funnel spend is judged on what it starts.
45 minutes on relevant demo data. No preparation needed.
How views get into the path
Synthetic Impressions take granular delivery data from Meta, YouTube, TikTok, Snap and Pinterest and add view touchpoints to the customer paths you already track.
The Roivenue pixel sits in your DSP or ad server, records each impression without third-party cookies and joins it to the rest of the path.
You set how far back a journey reaches, in days, weeks or months, so a view from last month can still earn its share.
Prospecting that can defend its budget
Views that nobody clicked still start journeys. Once they count, prospecting stops being the first line cut when budgets tighten.
- Measured on our own first-party tracking, independent of the platform's report.
- Substantially more touchpoints than cookie-only tracking.
Display and video, measured on our pixel
Place the Roivenue impression pixel in your DSP or ad server and programmatic views join the same customer paths as your clicks.
- Views and clicks in one path, across devices.
- No third-party cookies needed for the pixel.
Journeys as long as your customers take
Journey length is a setting per model, so a trip planned over six weeks is still measured as one journey.
- Days, weeks or months, set per model.
misses both views
Impression Attribution questions
No. Meta exposes no per-impression ID. Synthetic Impressions model the views from granular delivery data at ad, campaign and day level and add them to the paths Roivenue already tracks.
Synthetic Impressions cover Meta, YouTube, TikTok, Snap and Pinterest. For Google Ads outside YouTube, and for DSPs and ad servers that accept a pixel, the Roivenue pixel records impressions directly.
No. The pixel works without them, and paths are joined by Path Stitching on Roivenue's first-party data.
Impression tracking is an add-on available on every plan. See pricing.
See it on relevant demo data.
45 minutes with a consultant. You leave with a summary for Finance and your price.