Credit the whole path to a contract, not the last search.
A postpaid contract takes weeks of research across phone and laptop. Last-click hands it to brand search. Roivenue credits the video, social and comparison-site visits that brought the customer there.
45 minutes on relevant demo data. No preparation needed.
Last click gives brand search all 24 months
Roivenue shares the 24 months along the path
What telcos use Roivenue for
Every product in one model
Postpaid, broadband, prepaid and upgrades each have their own value. Roivenue attributes all of them at once, so a SIM card and a 24-month contract never count as the same thing.
- Several conversion types with their own values.
- Per product and per market, in one account.
Upper funnel that pays for itself
Display and video carry a large share of a telco's spend. Synthetic Impressions and our own pixel in your DSP measure the views, so their revenue shows up where it belongs.
- Walled-garden views from Meta, YouTube and TikTok.
- Programmatic views on the Roivenue pixel.
OrangeTelco, SlovakiaWeeks of research, one customer
Path Stitching joins the phone that watched the video to the laptop that signed the contract, so a 38-day journey stays one journey.
- Customer ID, device ID and Path Stitching AI join the same person.
- Three consent modes, GDPR compliant by design.
Questions from telcos
Yes. Any conversion that happens on your site, from a SIM order to a signed contract, can be attributed with its own value.
Roivenue attributes online conversions. If the call centre has no online trace, those sales stay outside the model, and we will tell you that in the first call.
No. Roivenue measures digital touchpoints. If you run MMM, Roivenue UMM imports its results and shows them next to attribution.
As dimensions in one account, or as separate accounts under one login.
Orange, Vodafone and Virgin Media O2 are among the telcos on Roivenue.
See it on relevant demo data.
45 minutes with a consultant. You leave with a summary for Finance and your price.