Exclusive with Mindshare: are ad platforms deceiving you about your conversions?
Why should you watch this webinar?
Ad platforms routinely inflate their impact, leading to double-counted conversions, while Google Analytics undervalues upper-funnel campaigns—creating serious blind spots for marketers. But how big is the problem, really?
In this webinar, we’ll reveal exclusive data from Roivenue’s analysis across multiple industries, showcasing the true scale of conversion discrepancies. Together with an expert from Mindshare, we’ll break down how much ad platforms overreport conversions, why GA fails to capture the full picture, and how to fix your attribution model for better decision-making.
What will you learn?
- The real extent of double-counting in ad platform data and its impact on performance metrics
- Why Google Analytics misses the full effect of upper-funnel campaigns
- Exclusive insights from a large dataset of anonymized client data
- How synthetic impressions help measure impact beyond walled gardens
Speakers
Milan Knapp
Speaker
Head of Product
Hannes Van Roie
Guest speaker
Data and transformation manager
Who should attend?
- Marketing analysts,
- Attribution specialists
- Media agencies,
- Data-driven marketers looking for real, data-backed insights into fixing attribution issues.