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Live webinar. Agentic Attribution in Practice: How Marketing Teams Use AI to Evaluate Channels and Plan Budget

Live webinar introducing Roivenue 3: see how marketing teams use AI, MCP and the new Budget Optimizer to evaluate channels and plan budget.

Olena ZhyhaloRoivenue02/10/20264 min read

Get the first live look at Roivenue 3. See how AI assistants such as Claude and ChatGPT, and Roivenue’s own R-AI, can query your attribution data, explain what changed and model where your next budget should go.

Wednesday, 4 November 2026 · 4 pm CET / 3 pm GMT / 10 am EST

Why you should join the webinar

Marketing teams are starting to ask AI assistants the questions that used to take a morning of exports. Which channel drove the change? What should we cut? Where should we add budget?

But most assistants work on whatever data they’re given, and that’s usually last-click reports or each platform’s own numbers. Those numbers rarely agree. In one Roivenue comparison, Meta’s credit share was 95% in free web analytics, 673% in Meta’s own reporting and 272% when Roivenue measured the full journey, including impressions. When the inputs are that far apart, a faster answer isn’t a better one.

This webinar shows what changes when AI works on measurement that includes walled-garden impressions and cross-device journeys. And we show it live, in the product.

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What you’ll learn

  • Live product demo: see Roivenue 3 in action, from MCP in Claude and R-AI in the app to Cohorts and the new Budget Optimizer running a real budget scenario
  • How to ask Claude, ChatGPT or Microsoft Copilot attribution questions and get answers from your own live, governed data
  • How to see which channels really drive revenue and conversions once impressions and cross-device journeys are counted
  • How to compare channels on customer lifetime value, not just first-purchase ROAS
  • How to plan a budget shift with scenarios: set a target, exclude one-off periods like Black Friday and test “what if I add €X here?”

Speakers

Milan Knapp

Milan Knapp

Speaker

Executive Director

Roivenue
Phil Spencer

Phil Spencer

Moderator

General Manager, UK

ScanmarQED

Who should attend

CMOs, Heads of Marketing, and senior marketing managers in ecommerce, retail, and agencies who manage performance at scale.

Introducing Roivenue 3

Roivenue 3 adds a plain-language layer and a new planning engine to Roivenue Multi-Touch Attribution (Roivenue MTA). The measurement underneath stays the same: transparent, auditable and built on our own tracking. What changes is how quickly you get from a question to a decision.

MCP: your attribution data inside the AI tools you already use

Connect Claude, ChatGPT, Microsoft Copilot or any MCP-compatible assistant to your Roivenue account. Ask about channel and campaign performance, customer journeys or whether your data is up to date. The answers come from live, governed data, using the same attribution model and settings you see in the app. The assistant can also build dashboards for you and, with your approval, create custom dimensions.

R-AI: an AI analyst inside Roivenue

Ask “Why did ROAS drop last week?” R-AI answers from your account’s attributed data, explains what’s driving the change and suggests what to look at next. Then ask it to build the dashboard you need to keep tracking it.

The new Budget Optimizer: scenario planning, not just a report

The Budget Optimizer combines attribution with marginal-return curves. It shows where your next euro performs best and where spend has passed the point of diminishing returns. You can set a target (add or remove €X next week), leave out one-off periods like Black Friday, limit it to the campaigns you choose and test what-if scenarios. A cost-per-conversion mode supports teams without revenue data. [Budget Optimizer users have seen a 5–15% improvement in ROI.]

Also new: Cohorts

See customer acquisition cost (CAC) and customer lifetime value (CLV) by channel over time. A channel that looks expensive on the first purchase can still win on repeat value.

FAQ

Do I need to be a Roivenue customer to join the webinar?

No. The session is open to everyone. If you’re already a customer, you’ll see how to start using the Roivenue 3 features in your account.

Which AI assistants work with Roivenue MCP?

Claude, ChatGPT, Microsoft Copilot and other clients that support the Model Context Protocol (MCP).

Is customer data exposed to the AI assistant?

Customer-identifying information is removed from journey and transaction results by design. Roivenue is ISO 27001 certified and GDPR and CCPA compliant.

I work at an agency. Is this relevant to me?

Yes. Everything in the demo works across multiple client accounts, and Agency Launchpad gives agencies multi-account management, white-label options and volume-based pricing.

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