Articles

Introducing ROIVENUE 2.0

AI-powered attribution, more granular data, touchpoint-level attribution and more. Learn why ROIVENUE 2.0 is the best choice for ecommerce.

Milan KnappRoivenue08/09/20213 min read

5,000+ hours of programming, 100+ feedback sessions with clients, 2 years of work, billions of datapoints. We’re proudly introducing our best analytics, attribution and optimization software for ecommerce.

We’ve included all the features that the market wanted. And the best thing is that we are upgrading our customers for free – they can use all the new features at no additional cost.

ROIVENUE 2.0 highlights

There’re many improvements over the previous version. The ones that our customers are most excited about are:

  • AI-powered attribution — Our attribution model got a major upgrade and is now based on Recurrent Neural Networks.
  • More granular data — We’re adding daily, monthly as well as custom selection data ranges.
  • Touchpoint-level attribution — Data-driven attribution is now available for all dimensions including campaign, ad group and even custom-made ones.

Feature by feature comparison with previous version

We’ve put ROIVENUE 2.0 (blue backround) and 1.0 (white background) side by side to highlight the improvements.

Look at the data any way you want

1. Custom date ranges

Roivenue 2.0 date picker with any date range next to version 1.0 dashboard limited to weekly increments

2. Any comparison period

Roivenue 2.0 Process Explorer comparing against a previous or custom period, a feature version 1.0 lacked

3. Data granularity

Roivenue 2.0 dashboard with daily, weekly and monthly granularity next to version 1.0 with weekly data only

4. Easy selection of attribution model

Roivenue 2.0 dashboard menu for one-click choice of First Touch, Last Touch, Time Decay or RNN Probability model

Explore any dimensions, metrics and KPIs

1. Touchpoint-level dimensions

Roivenue 2.0 dimension filters for campaign, ad group, device category and investment type next to the 1.0 dashboard

2. Improved process explorer

Roivenue 2.0 Process Explorer charting up to three measures next to version 1.0 with two measures

3. New dimensions explorer

Roivenue 2.0 Dimensions Explorer showing net revenue by channel name, a view version 1.0 lacked

Simple data imports and exports

1. New data connectors

Roivenue 2.0 grid of 30+ data source connectors such as Bing, Criteo and Facebook next to the 1.0 source picker

We also made connectors into a standalone product. Even a small ecommerce brands can now automate data extraction from ad platforms thanks to our data connectors free plan (up to 5 connectors).

2. More flexible data exports

Roivenue Data Export page listing direct exports and export queries sent to Google Sheets, Data Studio and CSV

Easy customization to suit your analytics needs

1. Personal settings

Roivenue 2.0 personal settings for default currency, attribution model, data granularity and date range

2. Create custom dimensions

Roivenue 2.0 screen for creating custom dimensions such as See-Think-Do-Care and Paid/Unpaid

3. Customize measures

Roivenue 2.0 form for a custom metric, defining return on marketing investment with its own formula

Visit the ROIVENUE 2.0 product page for a detailed product walktrough.

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