Introducing ROIVENUE 2.0

September 8, 2021
• Author: Richard Dyntera

RV 2.0


5,000+ hours of programming, 100+ feedback sessions with clients, 2 years of work, billions of datapoints. We’re proudly introducing our best analytics, attribution and optimization software for ecommerce.


We've included all the features that the market wanted. And the best thing is that we are upgrading our customers for free - they can use all the new features at no additional cost.


ROIVENUE 2.0 highlights

There're many improvements over the previous version. The ones that our customers are most excited about are:


  • AI-powered attribution — Our attribution model got a major upgrade and is now based on Recurrent Neural Networks.
  • More granular data — We're adding daily, monthly as well as custom selection data ranges. 
  • Touchpoint-level attribution — Data-driven attribution is now available for all dimensions including campaign, ad group and even custom-made ones.

Feature by feature comparison with previous version

We've put ROIVENUE 2.0 (blue backround) and 1.0 (white background) side by side to highlight the improvements.


Look at the data any way you want

1. Custom date ranges


2. Any comparison period



3. Data granularity



4. Easy selection of attribution model



Explore any dimensions, metrics and KPIs

1. Touchpoint-level dimensions



2. Improved process explorer



3. New dimensions explorer



Simple data imports and exports

1. New data connectors


We also made connectors into a standalone product. Even a small ecommerce brands can now automate data extraction from ad platforms thanks to our data connectors free plan (up to 5 connectors).


2. More flexible data exports



Easy customization to suit your analytics needs

1. Personal settings



2. Create custom dimensions



3. Customize measures



Visit the ROIVENUE 2.0 product page for a detailed product walktrough.

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