Discovering Multi-Touch Attribution
The increasing demand for in depth-data analysis brings along an inevitable demand for a detailed data attribution model that allows marketers to credit all touch-points more precisely.
Make Conversion Rate Meaningful
Everyone loves conversion rates, but without greater context, its not nearly as important as some marketers believe. Read about how effectively measure conversion rates.
Attribution Modelling for Dummies (And Marketers)
Our CEO, Pavel Sima made a short recap of different attribution models using just simple, real-life metaphors. Finally you will be able to understand them and recall them with ease.