All
Articles
Case Studies
POWER BI
Resources
Score Cards
Wiki
All
Articles
Case Studies
POWER BI
Resources
Score Cards
Wiki
Trainings: The foundation for good marketing data analysis
A quick guide on the foundations of Roivenue and what to expect. We'll take you through your first steps on the platform so you can get started quickly.
The difference between data analysis and attribution
Data is useless unless you turn it into a source of action. In this article we take a brief dive into data analysis and how attribution fits into the whole mix.
Effectively allocating your marketing budget across channels
Analyzing and understanding the entire customer journey for your business is both a complex and vital part of your marketing strategy. Read how to best navigate this complexity.
The difference between rule-based attribution and data-driven attribution
Find out the recommended attribution model to measure and optimize campaign performance and how it helps you fully understand where to allocate resources and spend your budget.
Discovering Multi-Touch Attribution
The increasing demand for in depth-data analysis brings along an inevitable demand for a detailed data attribution model that allows marketers to credit all touch-points more precisely.
ROIVENUE™ Wiki
ROIVENUE™ knowledge center.
Power BI

Check out our Power BI templates and learn about Campaign Cohorts, Acquisition, Detailed Path Analysis and more..

180% Increase in ROI from Affiliates
Separating affiliate partners who bring real value from those who are only cannibalizing your marketing budget can be a nightmare. Read how Axa Assistance separated the good from bad affiliate publishers with Roivenue …
Orange Doubles Revenue Thanks to Ad Impression Attribution
Read about how with a smarter budget redistribution among different placements, Orange and Digline were able to double sales revenue with the same ROAS.
Connecting Marketing Data and CRM with Roivenue Data Integration
When it comes to tracking your business performance, you don't have to limit yourself to your internal database. Explore how Sazka, GroupM, and Ušetřeno.cz are connecting their data and expanding their business success …
Acquiring and Retaining Better Clients
We helped this lender mitigate risk through targeting better clients and improving its online loan application processes.
Customer Acquisition up 36% on the Same Marketing Spend
Read about how we helped this vibrant e-shop (zoot.cz) use its data more effectively to increase its customer base in the most cost-effective way possible.
Achieving 120% YOY Growth
What does it take to manage 14 E-Shops in 7 countries? Read about how we helped achieving 120% YOY growth on E-Commerce project, speed up the whole process of growth and decision …
Slevomat rides the ROIVENUE™ wave to growth
ROIVENUE™, a marketing multi touch data attribution platform, was tasked to help increase revenue of Slevomat while keeping the overall marketing budget at the same level. ​
Make Conversion Rate Meaningful
Everyone loves conversion rates, but without greater context, its not nearly as important as some marketers believe. Read about how effectively measure conversion rates.
An Introduction to Marketing Attribution
Not all attribution models are built the same. Here's what you need to know. From first touch to last touch, all the way to Markov Chains, Martin Faith breaks down the types …
Getting Started with Microsoft Power BI

Excel is great, but Microsoft Power BI is just too enhanced not to use. It's incredible capabilities can be utilized for data viz and much more.

Manage Complex Marketing Environments
Watch as Tomáš Mikletič, discusses how using the correct marketing tools to manage complex Marketing environments with Roivenue.
Take the Guesswork Out of Marketing ROI
You have the data, you just need the right tools and the right approach to enhance your marketing return on investment. Read here about how to invest intelligently with Roivenue's attribution model.
Google Attribution is Finally Going to Solve all Marketers' Problems. Or is It?
​Maybe, maybe not. Read up on why independent data is the key to sound, reliable measurement, and how Roivenue works its magic to enhance your marketing. ​
Here's Why We Decided to Give 10% of the Company to our Employees
Roivenue is defined by our incredible colleagues who believe there's a better way of digital marketing and are willing to do what it takes to prove to the world that it is …
5 Reasons Why Google Analytics Isn't Enough
Getting the most out of the data flowing into your business can be challenging. Native and free tools are a good start, but they can't do everything.
Roivenue grew by 430% yoy and is doubling down on its Attribution Product ​
2017 was a very fortunate year for us here at Roivenue.​ Doubling the team and number of clients, product improvements, new offices in three new countries and much more. Check what's new!
​Roivenue gets up to 2,2M€ ​to scale up it's attribution and data integration suite
For long, we thought bootstrapping was a way to go. But now we've found the perfect partner in crime for our international expansion.
Attribution Modelling for Dummies (And Marketers)
Our CEO, Pavel Sima made a short recap of different attribution models using just simple, real-life metaphors. Finally you will be able to understand them and recall them with ease.
Don't worry about your privacy, Roivenue's take on GDPR.
Roivenue values the privacy of it's clients as well as it's clients users, so here is just a quick summary of how we approach GDPR.
Biggest trends we spotted at DMEXCO 2018: Attribution, CLV and CMO-CFO relationships

DMEXCO is the best place to learn about trends in digital for the upcoming year. Our own Jan Randus distilled the trends for you and it all boils down to these three (plus one) topics.

The Marketing Beast 50/50 offer for growing E-Commerce Tigers
Read on if you are an e-commerce tiger who grow so fast that everything is in constant flux for you. ​
Google Analytics skews 20% of your Conversion Data
Have you ever heard of Campaign timeout setting within Google Analytics? Almost no one has and it is skewing most of your data. Let's have a look at the problem and how …
​ROIVENUE is ranked TOP 15 marketing attribution vendors
Research and Markets has named ROIVENUE™ as one of the TOP 15 major vendors offering multi-touch marketing attribution software and services worldwide.
ROIVENUE is set to save UK retailers billions
There are different ways to measure your marketing ROI, but the best one so far is multi-touch data-driven attribution. Watch the full interview of our CEO, Pavel Sima for Business Reporter.
Attribution Scorecard
We made a comparison of 16 features across different attribution platforms. Go ahead and see how different vendors stack up against each other.