WHAT EVERY E-COMMERCE CMO NEEDS TO KNOW FOR 2019

Category: Articles

What every e-commerce

CMO needs to know for

2019

 

E-commerce is no longer the new kid in

town, but rather a fast growing and

evolving market with many opportunities

and challenges to tackle.

In 2019 the revenue from e-commerce

will continue to grow and so will the

competition.

 

 

Statista predicts that e-commerce retail

worldwide will amount to $4.88 trillion

by 2021, compared to $1.34 trillion in

2014.

 

The growth of the market also comes

with the exponential growth of big data

waiting to be mined and used to your

business advantage, along with the

need for ways to work and understand

this data.

In 2019 we will continue to see the

growth of big data technologies, as well

as the application of this data in

e-commerce and other industries.

 

Savvy marketing teams will adopt

platforms to help them process,

organize and get valuable insights out of

their data. Therefore, the use of

data integration platforms will become

commonplace among e-commerce

marketers to have a unified view of all

marketing data and extract insight to

optimize their campaigns.

 

 

 

Most importantly, the adoption of data

attribution will be on the rise, providing

adopters with key information to

optimize their marketing budgets

by looking at the role of multiple

touchpoints in campaigns. With

customers more connected than ever

across different channels, having a

good idea of what is influencing them

across their purchasing journey and

investing accordingly will be a key

competitive advantage in 2019.

 

Thinking in terms of multi-channel

campaigns will be increasingly

important for marketers. Breaking

channel barriers, also between e-

commerce platforms and brick-and-

mortar retail stores could increase

customer retention and open new

possibilities to reach customers

across their purchasing journey.

 

In short, this also means personalizing

the customer’s experience across all

touchpoints.

 

Expect more and better ways to

personalize your customer’s interactions

with your brand across channels. Data

integration platforms are helping

marketers take performance data from

websites and marketing campaigns and

feeding this back to the websites and

campaigns to personalize the offers and

content customers see.

 

With the advances of personalization,

customers are now expecting more of

this.

 

Keep you eyes on the data, and let’s

check back a year from now to see what

2019 has in store.

 

 

What every e-commerce CMO needs to know for 2019

 

E-commerce is no longer the new kid in town, but rather a fast growing and evolving market with many opportunities and challenges to tackle.

In 2019 the revenue from e-commerce will continue to grow and so will the competition. Statista predicts that e-commerce retail worldwide

will amount to $4.88 trillion by 2021, compared to $1.34 trillion in 2014.

 

The growth of the market also comes with the exponential growth of big data waiting to be mined and used to your business advantage, along

with the need for ways to work and understand this data. In 2019 we will continue to see the growth of big data technologies, as well as the

application of this data in e-commerce and other industries.

 

Savvy marketing teams will adopt platforms to help them process, organize and get valuable insights out of their data. Therefore, the use of

data integration platforms will become commonplace among e-commerce marketers to have a unified view of all marketing data and extract

insight to optimize their campaigns.

 

 

Most importantly, the adoption of data attribution will be on the rise, providing adopters with key information to optimize their marketing

budgets by looking at the role of multiple touchpoints in campaigns. With customers more connected than ever across different channels,

having a good idea of what is influencing them across their purchasing journey and investing accordingly will be a key competitive advantage

in 2019.

 

Thinking in terms of multi-channel campaigns will be increasingly important for marketers. Breaking channel barriers, also between e-

commerce platforms and brick-and-mortar retail stores could increase customer retention and open new possibilities to reach customers

across their purchasing journey. In short, this also means personalizing the customer’s experience across all touchpoints.

 

Expect more and better ways to personalize your customer’s interactions with your brand across channels. Data integration platforms are

helping marketers take performance data from websites and marketing campaigns and feeding this back to the websites and campaigns

to personalize the offers and content customers see. With the advances of personalization, customers are now expecting more of this.

 

Keep you eyes on the data, and let’s check back a year from now to see what 2019 has in store.