Multi-channel attribution becomes an essential part of our digital marketing world. Having a full understanding of it, allows you to optimize your budget.
Τhe use of data integration, among others, will become common place to e-commerce marketers to have a view of insight to optimize their campaigns.
One of the core components of almost any e-commerce sales strategy is referral marketing. We’ve compiled a list of examples that will inspire you to build a highly functional referral marketing game for your own store.
A quick guide on the foundations of Roivenue and what to expect. We’ll take you through your first steps on the platform so you can get started quickly.
Data is useless unless you turn it into a source of action. In this article we take a brief dive into data analysis and how attribution fits into the whole mix.