Marketing Attribution

MARKETING
ATTRIBUTION

ROIVENUE™ is a leader in data-driven marketing attribution. With our attribution models and Budget Optimizer™, it is easy to make sense of your marketing data, assess each channel’s effectiveness and allocate your marketing budget efficiently.

MARKETING ATTRIBUTION

ROIVENUE™ is a leader in data-driven marketing attribution. With our attribution models and Budget Optimizer™, it is easy to make sense of your marketing data, asses each channel effectiveness and allocate your marketing budget efficiently.

Some of Our Clients

Some of Our Clients

Harness the Power of Data-driven Marketing Attribution

Harness the Power of Data-driven Marketing Attribution

Marketing Attribution

Compare different data-driven marketing attribution models and get simple and actionable insights.

 

Assess marketing channel effectiveness and attributed ROI using our data-driven attribution models. Finally, understand the ROI of your marketing campaigns and assign your budget and time to those channels which bring you the best results.

Take the Guesswork Out of Your Marketing

The customer journey does not consist of a single touchpoint. Customers tend to come into contact with your business across multiple channels before converting.

Data-driven marketing attribution enables you to understand how these different channels work together. It shows you the contribution of every touchpoint along the way.

Performance Monitor

All performance metrics available in just two clicks. Zoom in on a specific part of the conversion path or look at it as a whole.

Instantly get insights on the whole marketing funnel. Navigate between any two metrics and get a quick overview of your entire marketing efforts, from investment all the way to your marketing profit.

Budget Optimizer™

Identify oversaturated channels and get recommendations for budget reallocation based on your goals.

The model learns from the client’s historical investments and revenues and then proposes an optimized online channel mix and budget split. You can configure it for maximizing profit, revenue, reaching a target ROI or focusing on select channels.

RFM Segmentation

See how successful you are at turning a newcomer into a high value customer.

Use your extensive customer data to generate relevant campaigns for higher response rates, sales and ultimately CLV. RFM segmentation allows you to focus your efforts on acquiring and retaining quality customers rather than simply growing a customer base.

Marketing Attribution

Compare different data-driven marketing attribution model and get simple and actionable insights.

Take the Guesswork out of Your Marketing

Data-driven marketing attribution enables you to understand how these different channels work together. It shows you the contribution of every touchpoint in a customer journey.

Performance Monitor

All performance metrics available in just two clicks. Zoom in on a specific part of the conversion path or look at it as a whole.

 
 

Budget Optimizer™

Identify oversaturated channels and get recommendations for budget reallocation based on your business goal

RFM Segmentation

See how successful you are at navigating a newcomer into a high value customer.

 

Performance Monitor

Set up a custom, client-branded template, connect all client data sources and save time on agency reporting.

Make Sense of Your Marketing Data

Enter the modern era. Say goodbye to guesswork. See, analyze and optimize your marketing campaigns – take control, sit in the driver’s seat.

Connect All
Your Favorite Platforms

ROIVENUE™ integrates data from the world’s biggest marketing, web analytics and CRM platforms with many more added regularly. Our team of developers ensures that all the connectors are up to date with the latest API and GDPR compliant data encryption protocols so that integration with ROIVENUE™ is as easy as possible.

+ many more

Connect All
Your Favorite Platforms

ROIVENUE™ integrates data from the world’s biggest marketing, web analytics and CRM platforms with many more added regularly. Our team of developers ensures that all the connectors are up to date with the latest API and GDPR compliant data encryption protocols so that integration with ROIVENUE™ is as easy as possible.

Is Your Company Ready?

Our Marketing Maturity Model helps you to look at your business and judge it’s position.

Check it out: where does your company stand? What are you missing?

Is Your Company Ready?

Marketing Maturity Model helps you to look at your business and see how it can become more evolved.

Check the one we have created, see where does your company fit and what are you missing to take digital marketing to the next level.