Marketing Attribution - Roivenue

Marketing Attribution

ROIVENUE™ is a leader in data-driven marketing attribution: Unleash the power of AI-driven attribution model, overcome the challenge of Walled Gardens and drive profitable growth via better marketing budget allocations!

Our clients

Break down Walled Gardens and get true cross-channel attribution

Get cross-channel attribution

Roivenue’s Synthetic Touchpoints technology correctly assigns 90+% of impressions to converting customer journeys, finally cracking the longstanding problem of Walled Gardens and providing true cross-channel attribution.

Data-driven Attribution

Compare different data-driven attribution models and get simple and actionable insights from your marketing data. Assess marketing channel effectiveness and attributed ROI using our data-driven attribution models. Finally, understand the ROI of your marketing campaigns and assign your budget and time to those channels which bring you the best results.

Insight through the whole customer journey 

The customer journey consists of multiple touch points. Customers tend to come into contact with your business across multiple marketing channels before converting.

Data-driven marketing attribution models enable you to understand how these different channels work together. It shows you the contribution of every touchpoint along the way.

Performance Monitor 

Compare different data-driven attribution models and get simple and actionable insights from your marketing data.

Assess marketing channel effectiveness and attributed ROI using our data-driven attribution models. Finally, understand the ROI of your marketing campaigns and assign your budget and time to those channels which bring you the best results.

Would you prefer to try it on your own?

Schedule a live demo and our product expert will demonstrate how to begin increasing your marketing ROI with ROIVENUE.

Book a demo

Budget Optimizer™

Identify oversaturated or undersaturated channels and get recommendations for budget reallocation based on your goals.

The model learns from the client’s historical investments and revenues and then proposes an optimized online channel mix and budget split. You can configure it for maximizing profit, revenue, reaching a target ROI or focusing on select channels.

Make Sense of Your Marketing Data

Enter the modern era. Say goodbye to guesswork. See, analyze and optimize your marketing campaigns – take control, sit in the driver’s seat.

Connect all your favourite platforms 

ROIVENUE™ integrates data from the world’s biggest marketing, web analytics and CRM platforms with many more added regularly. Our team of developers ensures that all the connectors are up to date with the latest API and GDPR compliant data encryption protocols so that integration with ROIVENUE™ is as easy as possible. 

Leverage existing trackers 

Our tool is leveraging data from existing third-party trackers like Facebook pixel. ROIVENUE can also work with historical data. This allows you to quickly deploy ROIVENUE and dive into insights. 

Independent of cookies 

ROIVENUE doesn’t require 3rd party cookies. That ensures cross-device tracking and future proof your marketing stake. 

Start Getting ALL Your Campaign Data Now

Resources

Data-driven Attribution in Google Analytics 4: All you need to know and comparison with independent Data-driven Attribution Model

Google has recently completed a significant overhaul in web measurement, marking the end of Universal Analytics – a long-standing industry standard for the past nine years. The change encompasses more than just... Read More

180% Increase in ROI from Affiliates

Separating affiliate partners who bring real value from those who are only cannibalizing your marketing budget can be a nightmare. Read how Axa Assistance separated the good from the bad with ROIVENUE's Attribution Solution. Read More

An Introduction to Marketing Attribution

Not all attribution models are built the same. Here's what you need to know. From first touch to last touch, all the way to Markov Chains, Martin Faith breaks down the types of attribution models with real life examples. Read More

Achieving 120% YOY Growth

What does it take to manage 14 E-Shops in seven countries? Read about how we helped achieve 120% year-over-year growth on an E-Commerce project and sped up the whole process of growth and decision making. Read More

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