How Big Players Achieved Effectivity and Growth | Continuous Improvement Cycle
This four-step process helps you to structure a series of tests into tasks. Thanks to this, evaluating the outcome is easier and helps you improve over time by making progress systematic.
Faster, Simpler, Better - ROIVENUE Data Exports 2.0.
With the new ROIVENUE™ Data Exports 2.0, you are now able to easily get any performance marketing data to any platform you want to work with within a few minutes.
Another Great Step Towards The Final Solution of The Attribution Problem? Introducing: Machine Learning RNN Attribution
We are introducing the all new data-driven attribution model based on artificial intelligence and Recurrent Neural Networks (RNN).
Six Decisive Reasons Why You Should Start Using Power BI Right Now
We’re big fans of Power BI. It wouldn’t be a stretch to say that our clients are as well.
What Happens When You Try to Replicate Our Service and What Can Be Learned
The biggest change in ROIVENUE history. YES, we now have a free plan.
Analysis: E-shop’s Achieved Revenue Growth Even During the COVID Crisis Using This Simple Trick
We wanted to see how eshops were handling the crisis and if it's important to frequently analyse one's marketing investments - so we asked. With 52 eshops as respondents across 3 countries …
ROIVENUE™ Named One of the Fastest Growing SaaS companies
Roivenue was listed in the top Saas companies that have achieved the highest compound revenue growth in 2019.
Econea Sees Positive ROI Using ROIVENUE Within the First 3 Months
Recommendations based on ROIVENUE's data-driven attribution models saved Econea over 15% of its total monthly marketing budget during the first wave of optimization.
How to simplify your multi-channel attribution strategy
Do you have a comprehensive understanding of one of the most essential parts of the digital marketing world?
What every e-commerce CMO needs to know for 2019
Are you positioned for the continual digitalization of marketing efforts?
How to Kickstart Your Referral Program From Scratch
Word of mouth can take you places. We’ve compiled a list of examples that will inspire you to build a highly functional referral marketing game for your own store.
Training: The Foundation of Good Marketing Data Analysis
A quick guide on the foundations of Roivenue and what to expect. We'll take you through your first steps on the platform so you can get started quickly.
The Difference Between Analysis and Attribution
Data is useless unless it enables action. In this article we take a brief dive into data analysis and how attribution changes everything.
Effectively Allocating Your Budget Across Channels
Analyzing and understanding the entire customer journey for your business is both a complex and vital part of your strategy. We break it down for you in 500 words.
The Difference Between Rule-based and Data-driven Attribution
Find out the recommended attribution model to measure and optimize campaign performance and how it helps you fully understand where to allocate resources and spend your budget.
Discovering Multi-Touch Attribution
The increasing demand for in depth-data analysis brings along an inevitable demand for a detailed data attribution model that allows marketers to credit all touch-points more precisely.
Power BI - Tutorials, Templates and More
We love Power BI. Check out our templates and learn about Campaign Cohorts, Acquisition, Detailed Path Analysis and more.
180% Increase in ROI from Affiliates
Separating affiliate partners who bring real value from those who are only cannibalizing your marketing budget can be a nightmare. Read how Axa Assistance separated the good from the bad with ROIVENUE's Attribution …
Orange Doubles Revenue Thanks to Ad Impression Attribution
Read about how with a smarter budget redistribution Orange and Digline were able to double sales revenue with the same ROAS.
Connecting Marketing Data and CRM with ROIVENUE™ Data Integration
When it comes to tracking your business performance, you don't have to limit yourself to your internal database. Explore how Sazka, GroupM, and Ušetřeno.cz are connecting their data and finding new success.
Acquiring and Retaining Better Clients
We helped this lender mitigate risk through targeting better clients and improving its online loan application processes.
Customer Acquisition up 36% on the Same Marketing Spend
Read about how we helped this vibrant e-shop (zoot.cz) use its data more effectively to increase its customer base in the most cost-effective way possible.
Achieving 120% YOY Growth
What does it take to manage 14 E-Shops in seven countries? Read about how we helped achieve 120% year-over-year growth on an E-Commerce project and sped up the whole process of growth …
Slevomat Rides the ROIVENUE™ Wave to Growth
Learn how you can increase revenue while keeping the same marketing budget as ROIVENUE™ did with Slevomat.
Make Conversion Rate Meaningful
Conversion rates get a lot of attention, but without greater context, they’re not nearly as important as some believe. Read how to effectively measure them.
An Introduction to Marketing Attribution
Not all attribution models are built the same. Here's what you need to know. From first touch to last touch, all the way to Markov Chains, Martin Faith breaks down the types …
Getting Started with Microsoft Power BI
Excel is great, but Microsoft Power BI is just too enhanced not to use. It's incredible capabilities can be utilized for data viz and much more.
Manage Complex Marketing Environments
Watch as Tomáš Mikletič discusses which marketing tools are the best for managing complex environments.
Take the Guesswork Out of Marketing ROI
You have the data, what can you do with it? What tools and mindset will you need to succeed? Allow us to advise you how to invest intelligently.
Google Attribution Is Finally Going to Solve All Marketers Problems
Or is It? Maybe, maybe not. Read up on why independent data is the key to sound, reliable measurement, and how ROIVENUE™ works its magic.
Here's Why We Decided to Give 10% of the Company to Our Employees
Roivenue is defined by our incredible colleagues who believe there's a better way of digital marketing and are willing to do what it takes to prove to the world that it is …
5 Reasons Why Google Analytics Isn't Enough
Getting the most out of the data flowing into your business can be challenging. Native and free tools are a good start, but they can't do everything.
ROIVENUE Grew By 430% YOY and Is Doubling Down on Its Attribution Product
2017 was a very fortunate year for us here at Roivenue. Doubling the team, doubling our clients, product improvements, new offices in three new countries and much more. See what's new!
ROIVENUE Gets up to 2,2M€ to Scale Its Attribution and Data Integration Suite
For a long time, we thought bootstrapping was the way to go... But now we've found the perfect partner in crime for our international expansion.
Attribution Modelling for Dummies (And Marketers)
Our CEO, Pavel Sima wrote a short recap of different attribution models using simple, real-life metaphors. Finally you will be able to understand them and recall them with ease.
Don't Worry About Your Privacy: Roivenue's Take on GDPR
Roivenue values the privacy of it's clients as well as it's clients users; here is a quick summary on our approach.
The Biggest Trends We Spotted at DMEXCO 2018: Attribution, CLV and CMO-CFO relationships
DMEXCO is the best place to learn about trends in digital for the upcoming year. Our own Jan Randus distilled the trends for you and it all boils down to these three …
The Marketing Beast: 50/50 Offer for Growing E-Commerce Tigers
Read on if you are an e-commerce tiger who grow so fast that everything is in constant flux.
Google Analytics skews 20% of your Conversion Data
Have you ever heard of Campaign timeout setting within Google Analytics? Almost no one has and it is skewing most of your data. Let's have a look at the problem and how …
ROIVENUE Has Been Ranked Within the TOP 15 Marketing Attribution Vendors
Research and Markets has named ROIVENUE™ as one of the TOP 15 major vendors offering multi-touch marketing attribution software and services worldwide.
ROIVENUE Is Set to Save UK Retailers Billions
There are different ways to measure your marketing ROI, but the best one by far is multi-touch data-driven attribution. Watch the full interview of our CEO, Pavel Sima for Business Reporter.