Watch our on-demand webinar to learn how inconsistent measurement and fragmented data distort your marketing decisions and see how Unified Marketing Measurement delivers one clear, reliable view of performance.
Why you should watch this webinar
Marketing teams often struggle with fragmented measurement approaches:
- Multi-Touch Attribution (MTA) focuses on short-term, click-based journeys
- Marketing Mix Modelling (MMM) looks at long-term trends but lacks granularity
- Experiments provide causal insights but are hard to scale
The result? Conflicting data, unclear ROI, and budget decisions based on guesswork. UMM changes that. It combines the strengths of all three methodologies into one unified framework, giving you a single source of truth for smarter planning and optimisation.
What you will learn
- What is UMM? Understand the principles behind Unified Marketing Measurement
- Why it matters now: How UMM solves attribution blind spots and MMM limitations
- How it works in practice: A short product demo using real-world demo data
- Actionable next steps: How to start applying UMM for better budget decisions
Speakers
Milan Knapp
Speaker
Executive Director
Phil Spencer
Speaker
General Manager, UK
Who should attend
- Marketing analysts
- Attribution specialists
- Media agencies
- Data-driven marketers
- looking for real, evidence-based insights to fix fragmented measurement and improve ROI
